More Than A Flip - 329 Park Avenue
May 21, 2014 11:09AM ● Published by Erik Dittmann
Gallery: More Than A Flip: 329 Park Avenue [7 Images] Click any image to expand.
By: Justin Sutter
My name is Justin Sutter, and I am a Beaver Dam native. I was born in the hospital here, grew up in the house my parents still live in, went to school here, and only spent time away during my college years. When I graduated, I chose to return because I always saw potential in this town.
I think everyone hopes that their choice in career or volunteer work might make a difference in some way, and that has been a motivating factor for me. After studying architecture, business, and finally settling on interior design, I think I found a way to make a difference in my hometown while doing something that I love.
“Flipping” is a term often used to describe a “quick in, quick out” philosophy regarding home renovation. You buy a house, do some cosmetic updates, hide any glaring issues and put it back up on the market, attempting to make a quick profit on the sale. This is not what we do.
A house is not just a big box with some beds and a refrigerator; it’s a home for a family. For many, your home is where you spend the most time, you make memories that last a lifetime, and you raise children that grow up too fast. A house is also the largest financial investment that most people will make in their lives. For these reasons, we do things differently than your typical “flip.”
When we first walked through this old house at 329 Park Avenue, we knew it had the potential to be a special home for many years to come. It needed a lot of TLC, some hard work, and a redesign to fit modern family life. We believe that an old house like this can be rehabilitated while respecting its inherent character, and we did just that.
Why is this philosophy important? When a home is properly renovated, it raises the property value of other houses on the block, it attracts new people to the area, and it is something nice to look at for any travelers passing through.
Most of the work we do is actually not visible; it is the bones of the home: electrical, plumbing, insulation, roofing, etc. Those are the things that may not be obvious, but that a homeowner notices a year, two years or five years into owning the home. You won’t have to worry about these important things down the line, because we took the time and spent a little extra money so we could be proud to sell that home, knowing that this will be a great home for you and your family for years to come.
Of course we do the cosmetic work too. One of my great passions is walking into a home and seeing what it could be. I love to maximize space and add modern features that look like they belong in a house that has seen many eras. I want a homeowner to walk in and see that the house has met its potential, but still feel like they can add personal touches to make it their home.
This is my way of trying to make a difference in the community that helped make me into the person I am today. My team and I are doing what we can to improve the city, one house at a time.
Come see our project at 329 Park Avenue in Beaver Dam on June 14, 2014 from 10:00am – 5:00pm.
More pictures will be updated as we progress to the completion of this project, and on June 13, we will post a virtual tour of the finished home.
Justin Sutter pictured above with his father Gary; they are the “we” in the story of the Park Avenue “flip.” Justin truly appreciates this opportunity to work closely with his father. Sharing his passion for design and architectural integrity while working side by side with his dad is really special.